Uber, the San Francisco-based mobile ride company, changed its logo and app icon from the old version (on the left) to the new design (on the right), and the Internet's response has been less than positive. (Source: Uber)
Yet, many companies change and update their logos in order to stay fresh, hip and desirable to consumers.
Wednesday, Uber, the ultra-popular mobile ride company, changed its logo in an attempt to work in both "the atom" and "the bit." The company also made the change in an effort to use color patterns sourced from countries all around the world.
The company believed its previous logo looked "somewhat distant and cold," believing that it "belied what Uber actually is — a transportation network, woven into the fabric of cities and how they move," according to the company's website.
But social media users aren't supportive of the change. They seem to think Uber's previous design was good enough.